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The Fig Leaf Blog

Fig Leaf Migrates Machine Shop Website from WordPress to HubSpot COS

Posted by Bret Peters on Aug 25, 2017 12:51:43 AM

When Phoenix Companies, LLC wanted to improve customer and client engagement they hired Fig Leaf to migrate their website from Wordpress to Drupal.  The Phoenix Companies brand  provides end-to-end design and delivery of custom computer enclosures for government and businesses in the United States. 

The foundation of the new company was the TEK-AM Machine Shop, a Virginia company that had continuously operated as a machine shop for over 50 years.  In conjunction with the migration from Wordpress to HubSpot COS, Phoenix desired to utilize the HubSpot Growth Stack to engage and delight customers and visitors.   

Upon kick-off, Fig Leaf worked closely with Phoenix to perform an Inbound Marketing Assessment and strategy audit of the company's existing systems, website content and sales processes.  Fig Leaf completed the audit, recommended an implementation plan and began implementing changes and updates based on agreed upon business goals. 

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Topics: Case Studies, Inbound Marketing, Wordpress, Cloud Hosting, HubSpot CRM, Manufacturing

Fig Leaf Launches a New Wordpress Website for iSynchrony

Posted by Seth Land on Jun 21, 2017 3:08:40 PM

In late 2016, plans to import from California a novel protocol for treating sufferers of neuropsychiatric disorders began in Oakton, Virginia by a new company called iSynchrony.

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Topics: Case Studies, Inbound Marketing, Wordpress, Healthcare, Public Affairs, Search Engine Optimization, Google Analytics, Commercial

Fig Leaf launches new Machine Shop Website on Wordpress

Posted by Bret Peters on Jun 20, 2017 3:54:33 PM

When Phoenix Companies, LLC needed a firm to support their corporate growth and re-branding, they turned to Fig Leaf.  The company's CEO, Sina Sabet, had recently acquired several small businesses and consolidated them under the Phoenix Companies brand to provide end-to-end design and delivery of custom computer enclosures for government and businesses in the United States. 

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Topics: Case Studies, Inbound Marketing, Wordpress, Cloud Hosting, HubSpot CRM, Manufacturing

Free Persona Worksheet: Personas are People Too!

Posted by Bret Peters on Apr 11, 2017 3:06:27 PM

Our talented team of marketers and user experience experts has come up with a detailed five (5) page Persona Worksheet that they use when working with clients in advance of an inbound marketing or website redesign project. 

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Topics: Drupal 7, Drupal 8, CommonSpot, Drupal, HubSpot, Website Redesign, EpiServer, Progress Sitefinity, Inbound Marketing, Wordpress, Digital Marketing, Persona

Fig Leaf Launches New Wordpress Website for Author Peggy Grande

Posted by Bret Peters on Feb 8, 2017 1:08:55 PM

Fig Leaf is proud to announce the launch of a new Wordpress website for Peggy Grande, keynote speaker and author of, "The President Will See You Now:  My Stories and Lessons from Ronald Reagan's Final Years".  Peggy's memoir chronicles her decade working alongside President Ronald Reagan as his Executive Assistant, and shares behind the scenes stories and never-before-published photos from her personal collection.

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Topics: Case Studies, Website Redesign, CMS, Wordpress, Cloud Hosting, Managed Services

18 Experts Share Ideas for Your Association Website Redesign

Posted by Fig Leaf Software on Dec 12, 2016 1:11:38 PM

As we gear up to sponsor the ASAE Technology Conference, we asked our team of experts a single question:  "Thinking about a website design for an association in 2017: What is the most important recommendation you would give an association considering a website redesign next year?"  Below are responses from across the agency: 

1) "Websites should offer a speedy mobile experience." ~ Etienne Stettler

2) "I recommend high quality photography. It best catches the eye visually. If there aren't any photos available, illustrated graphics help too."  ~ Julie Kang

3) "The most important things to consider when redesigning a website are making it accessible to everyone, including those with disabilities, and to ensure that the website works across all types of devices. As such, the website should utilize Responsive Design and adhere to Section 508 Standards and the WCAG 2.0 (Web Content Accessibility Guidelines.)"  ~ Christian Abad

4) "It's all about engagement. No matter if you are seeking to attract new members, or dive deeper with your current members, associations need to spend time thinking through every step of their engagement cycle. Membership organizations who utilize a Member Centric Journey are better able to attract, convert, service and delight new and existing members." ~ Bret Peters

5) "Dynamic, persuasive content is in: whether using inline video or scroll-triggered content changes, website visitors expect complex content to be engaging to view and read. Not every page must be like this -- focus on your core messages and most innovative content contributions, and spend the time (and budget) to develop a compelling page that tells an immersive story to your audience. People will spend more time reviewing and understanding what you have to say, and as a bonus, they're more likely to share the page with their peers."  ~ Jessica Moore

6) "Your website should pass the 5 Second Rule. Namely, when a user comes to your site for the first time they should be able to answer the following questions within 5 seconds:

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Topics: Drupal 8, Web Developer, Website Redesign, Marketing, Web Designer, EpiServer, CMS, Progress Sitefinity, Membership, Inbound Marketing, Associations, Bar Associations, Wordpress

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