• The Fig Leaf Blog

The Fig Leaf Blog

HubSpot CMS for SEO with Google AdWords Drives Results

Posted by Bret Peters on Oct 26, 2017 2:38:39 PM

You don't have anyone in your business who builds websites or does marketing? Then you may find this case study relevant to your business.

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Topics: Website Redesign, HubSpot COS, Marketing Automation, Google Analytics, HubSpot CMS, Google AdWords, SEO

Dog Mushing, Aurora Borealis and Fig Leaf

Posted by Bret Peters on Aug 2, 2017 4:50:55 PM

Take a trip to Alaska! It's the perfect time with a new website launched by Fig Leaf using the Drupal CMS. 

The new guide to experiencing Alaska's Public Lands provides easy access to citizens seeking to visit, or simply learn more about our nation's Alaska treasures.  Visit the Alaska Plublic Lands Information Centers website to learn, explore or plan your trip. 

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Topics: Drupal, Content Strategy, Case Studies, Website Redesign, content management, 508 Compliance, Accessibility, Government, Usability

The Case for Better Navigation when Developing Mobile Apps

Posted by Jessica Moore on May 26, 2017 11:01:20 AM

How Current Design Patterns Fail Both Companies and Users

Smartphones have become nearly ubiquitous, and although more of us conduct business, seek out information, and shop on our phones than ever before, navigation for mobile websites is stuck in the dark ages. It’s been a hot topic in user experience for the last several years: how do you get people to the information they need on a 3.5” screen? The answers have been various: either you don’t (“if they really need it they’ll go to their desktop” or “they can search”), or you do it slowly, click after painfully loading click.

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Topics: Website Redesign, Web Designer, Usability, Mobile, Navigation

Free Persona Worksheet: Personas are People Too!

Posted by Bret Peters on Apr 11, 2017 3:06:27 PM

Our talented team of marketers and user experience experts has come up with a detailed five (5) page Persona Worksheet that they use when working with clients in advance of an inbound marketing or website redesign project. 

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Topics: Drupal 7, Drupal 8, CommonSpot, Drupal, HubSpot, Website Redesign, EpiServer, Progress Sitefinity, Inbound Marketing, Wordpress, Digital Marketing, Persona

New Redesigned Dental Association Website Launched

Posted by Bret Peters on Apr 10, 2017 4:12:00 PM


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Topics: Case Studies, Website Redesign, nonprofits, Associations, Healthcare, Mobile, Medical, Responsive

What is Usability Testing?

Posted by Bret Peters on Apr 3, 2017 4:07:36 PM

Visually stunning design excites users. But users don’t use stunning visuals. They use navigation. They interact with page layouts. They share information. You can have a truly impressive web design and still lose your target audience.  If the navigation isn’t intuitive, the page layout is cluttered, or the information is misleading or hard to understand, your visitors may leave.

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Topics: Website Redesign, Web Designer, Usability, Usability Testing

Episerver Named Leader in Forrester Wave WCM 2017

Posted by Fig Leaf Software on Feb 13, 2017 9:36:45 AM

According to Forrester, web CMS has become a core part of a broader digital experience management platform. With that comes demands for consistent, flexible support across every customer journey.

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Topics: Web Developer, Website Redesign, EpiServer, CMS, webmaster

Fig Leaf Named Top Visual Art & Design Firm by Washington Business Journal

Posted by Bret Peters on Feb 8, 2017 1:33:57 PM

The Washington Business Journal named Fig Leaf Software #4 on the top Visual Art and Design Firms for the DC Metro in "The List" published on February 3, 2017.   Fig Leaf's continued success as a leading digital agency and solutions integrator is a result of the team's hard work in serving customers in government, education, associations, nonprofits and corporate America.  

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Topics: Website Redesign, content management, Web Designer, News

Fig Leaf Launches New Wordpress Website for Author Peggy Grande

Posted by Bret Peters on Feb 8, 2017 1:08:55 PM

Fig Leaf is proud to announce the launch of a new Wordpress website for Peggy Grande, keynote speaker and author of, "The President Will See You Now:  My Stories and Lessons from Ronald Reagan's Final Years".  Peggy's memoir chronicles her decade working alongside President Ronald Reagan as his Executive Assistant, and shares behind the scenes stories and never-before-published photos from her personal collection.

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Topics: Case Studies, Website Redesign, CMS, Wordpress, Cloud Hosting, Managed Services

18 Experts Share Ideas for Your Association Website Redesign

Posted by Fig Leaf Software on Dec 12, 2016 1:11:38 PM

As we gear up to sponsor the ASAE Technology Conference, we asked our team of experts a single question:  "Thinking about a website design for an association in 2017: What is the most important recommendation you would give an association considering a website redesign next year?"  Below are responses from across the agency: 

1) "Websites should offer a speedy mobile experience." ~ Etienne Stettler

2) "I recommend high quality photography. It best catches the eye visually. If there aren't any photos available, illustrated graphics help too."  ~ Julie Kang

3) "The most important things to consider when redesigning a website are making it accessible to everyone, including those with disabilities, and to ensure that the website works across all types of devices. As such, the website should utilize Responsive Design and adhere to Section 508 Standards and the WCAG 2.0 (Web Content Accessibility Guidelines.)"  ~ Christian Abad

4) "It's all about engagement. No matter if you are seeking to attract new members, or dive deeper with your current members, associations need to spend time thinking through every step of their engagement cycle. Membership organizations who utilize a Member Centric Journey are better able to attract, convert, service and delight new and existing members." ~ Bret Peters

5) "Dynamic, persuasive content is in: whether using inline video or scroll-triggered content changes, website visitors expect complex content to be engaging to view and read. Not every page must be like this -- focus on your core messages and most innovative content contributions, and spend the time (and budget) to develop a compelling page that tells an immersive story to your audience. People will spend more time reviewing and understanding what you have to say, and as a bonus, they're more likely to share the page with their peers."  ~ Jessica Moore

6) "Your website should pass the 5 Second Rule. Namely, when a user comes to your site for the first time they should be able to answer the following questions within 5 seconds:

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Topics: Drupal 8, Web Developer, Website Redesign, Marketing, Web Designer, EpiServer, CMS, Progress Sitefinity, Membership, Inbound Marketing, Associations, Bar Associations, Wordpress

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