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The Fig Leaf Blog

WEBINAR: Learn Digital Marketing Techniques (April 4, 2017)

Posted by Seth Land on Mar 16, 2017 2:28:58 PM
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Topics: Marketing, Inbound Marketing, Digital Marketing

60,000 More Reasons to Choose HubSpot

Posted by Bret Peters on Feb 14, 2017 3:30:34 PM

Shutterstock Integration gives HubSpot marketers access to 60K royalty-free images! 

Here at Fig Leaf, we're big fans of HubSpot and that's why we're also heavily focused on bringing HubSpot to Government, Associations, Nonprofits, Education and companies of all sizes

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Topics: HubSpot, Marketing, CRM, Inbound Marketing

18 Experts Share Ideas for Your Association Website Redesign

Posted by Fig Leaf Software on Dec 12, 2016 1:11:38 PM

As we gear up to sponsor the ASAE Technology Conference, we asked our team of experts a single question:  "Thinking about a website design for an association in 2017: What is the most important recommendation you would give an association considering a website redesign next year?"  Below are responses from across the agency: 

1) "Websites should offer a speedy mobile experience." ~ Etienne Stettler

2) "I recommend high quality photography. It best catches the eye visually. If there aren't any photos available, illustrated graphics help too."  ~ Julie Kang

3) "The most important things to consider when redesigning a website are making it accessible to everyone, including those with disabilities, and to ensure that the website works across all types of devices. As such, the website should utilize Responsive Design and adhere to Section 508 Standards and the WCAG 2.0 (Web Content Accessibility Guidelines.)"  ~ Christian Abad

4) "It's all about engagement. No matter if you are seeking to attract new members, or dive deeper with your current members, associations need to spend time thinking through every step of their engagement cycle. Membership organizations who utilize a Member Centric Journey are better able to attract, convert, service and delight new and existing members." ~ Bret Peters

5) "Dynamic, persuasive content is in: whether using inline video or scroll-triggered content changes, website visitors expect complex content to be engaging to view and read. Not every page must be like this -- focus on your core messages and most innovative content contributions, and spend the time (and budget) to develop a compelling page that tells an immersive story to your audience. People will spend more time reviewing and understanding what you have to say, and as a bonus, they're more likely to share the page with their peers."  ~ Jessica Moore

6) "Your website should pass the 5 Second Rule. Namely, when a user comes to your site for the first time they should be able to answer the following questions within 5 seconds:

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Topics: Drupal 8, Web Developer, Website Redesign, Marketing, Web Designer, EpiServer, CMS, Progress Sitefinity, Membership, Inbound Marketing, Associations, Bar Associations, Wordpress

WEBINAR: Top 3 Ways to Engage Your Webinar Audience (August 24, 2016)

Posted by Bret Peters on Aug 15, 2016 1:49:46 PM

Join us at 2:00 PM on 8/24/16 to discover how to deliver engaging webinar experiences Webinars should allow organizations to deliver engaging user experiences in a dynamic, memorable, and interactive way. Join Seth Land, our Adobe Connect Webinar expert, as he shows the top three ways to engage webinar audiences. Seth will discuss how to inform, interact and entertain the audience.

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Topics: Adobe Connect, Webinar, Marketing

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