Universities are now operating in the digital marketplace, whether they offer online classes or not.
Prospective students conduct their research online, checking university websites as well as third-party resources like Princeton Review and US News & World Report. Current students engage with their schools proudly on social media, posting campus photos and retweeting news. Even parents connect digitally to get email updates and stay up-to-date on university policies.
The possibilities for colleges to deliver a superior user experience are magnified in a digital marketplace. According to Inbound Marketing methodology, universities should first attract prospective students and parents to their websites, inform them with killer content, then delight them as students and parents with personalized, timely engagement.
So which colleges are doing this best? We've determined a list of the top 5 colleges based on their mobile and online presence on platforms like their website, blog, social media and mobile apps. Here’s the top five: