Author, Entrepreneur and Keynote Speaker, Dan Quiggle hired Fig Leaf to implement a new professional website on the HubSpot COS in conjunction with the launch of his successful new podcast, "Garage to Goliath".
Dan is a successfull entrepeneur who promotes and expands leadership excellence through keynote speaking, executive training and corporate retreats, Dan worked for Ronald Reagan and using personal examples and observations learned directly from the President, Dan teaches others how to apply the practical techniques he learned and witnessed throughout his career so that anyone can apply them to their personal and professional life.
Following a rapid kick-off and discovery session, Fig Leaf created a content strategy for the new site and implemented the HubSpot Content Optimization Suite (COS) with new design templates. The goal of the new site is to promote Dan's new audio podcast now available on iTunes and SoundCloud.
The site features a new Leadership Blog which promotes weekly posts on topics of Leadership, Communication, Optimism, Teamwork, Loyalty and is a place where Dan can share his extensive knowledge and personal experiences meeting with and talking to business leaders from around the world.
Paying close attention to the customer journey, Fig Leaf leveraged core functionality of the content management and marketing automation system capabilities to empower Dan's non-technical business team members to quickly and easily:
- Manage, optimize, publish and promote website content with custom, or free stock photos
- Schedule and share published content on blogs and social media
- Leverage Calls-to-Action (CTAs) to drive conversions through the HubSpot CRM
- Automate lead routing for rapid follow up and client engagement
Since the launch of the new site, www.quigglegroup.com has seen a 32% increase in organic site visits, a 138% increase in visits via social media, and a 3100% increase in visits from referrals.
In addition to spending time with Fig Leaf's HubSpot mentors and marketing strategy consultants, the Quiggle Group team has taken time to gain additional HubSpot Certifications to further develop their ability to manage the COS, CRM and email marketing platform to promote Dan's book, Lead Like Reagan, blog, podcast and to keep him on the road speaking to companies and businesses around the world.