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CASE STUDY: Custom Web Development for Curtis Direct

Posted by Bret Peters on Apr 6, 2017 12:22:21 PM
Bret Peters

Curtis, a leader in print fulfillment recognized for quality work, reliability and its commitment to customers, has been providing printed solutions to businesses across the country since 1882.  Curtis hired Fig Leaf to create an online pre-press proofing system for business cards and identity packages.

The Solution

Curtis Direct Home Page.jpgFig Leaf created a co-branded online proofing system system that played off the roots of Curtis’ well-known existing brand. Using color and curved imagery, Fig Leaf designers gave the site a fresh and dynamic feel. The site’s design also reinforces dependability with circular elements suggesting a successful fulfillment process. Fig Leaf developers added personalization to the site to enhance the visitor experience by customizing the site’s content based on each customer’s unique profile.

Creating the system using custom web development best practices, Fig Leaf designed an online proofing experience that provides a complete management system for Curtis’ corporate clients to create and administer online proofs for business cards, stationary and letterhead. With a flexible, roles-based security system, end-users log in to a customized site where they can accomplish tasks such as laying out their own business cards within administrator defined confines, and submit approved items for printing.

The Results

The new Curtis Web application allows customers to order customized stationery and other printed items online. Curtis Direct is now an online brand that integrates with the company’s traditional marketing and branding. The sophisticated online proofing system created by Fig Leaf, provides varying levels of layout control for corporate clients, saving customers time and allowing Curtis to provide improved customer service with less human interaction.

Learn More: Custom Web Development

Topics: Case Studies, Corporate, Custom Web Development, Agile Development, Scrum

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